1. Enterprise purpose: 

Customer first; honesty; unity and progress; beyond innovation. 

2. Entrepreneurship: 

Quality of survival; technology development; reputation for service; management for efficiency. 

3. Quality: 

Impressed by the quality of the customer; networking customers with the truth; fusion customer service; customers return to sincerity. 

4 quality objectives: 

Customer satisfaction ≥ 90 points; external fault (return) rate ≤ 0.1%; parts process overall rejection rate ≤ 5%.